Core principles
- Accuracy is more important than publishing speed.
- Primary sources are preferred over affiliate reviews or promotional summaries.
- Facts, operator claims and our observations must be labelled separately.
- Missing evidence is disclosed rather than filled with assumptions.
- Content must not imply that gambling is a way to solve financial pressure.
Operator treatment
Operators do not receive favourable placement because of brand size, advertising spend or a potential future commercial relationship. The same evidence rules apply to every operator.
Use of automation and AI
Automation may support data organisation, drafting and formatting. Time-sensitive claims about licences, payments, promotions, wagering or withdrawals require human verification against current primary sources before publication.
Conflicts of interest
The launch edition has no affiliate links or sponsored placements. If that changes, commercial labels and a separate disclosure will be added. Editorial conclusions must remain independent.
Review cycle
Payment pages are intended for monthly review. Legal and methodology pages are reviewed when practices or applicable requirements change.